Want to know about web analytics but don’t know where to begin?
Always wondered what you could be doing to measure how your web site or your marketing campaign is performing?
Want to wow your boss or grow your business with data that helps your company make better business decisions?
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Web analytics can help answer these questions and deliver demonstrable return to a business. Now more widely available through the launch of free measurement tools, web analytics has become an integral part of many online businesses.
The Web Analytics Academy provides a comprehensive introduction to web analytics through a series of free courses delivered by experienced web business analysts and consultants. Learn:
- How your organisation can benefit from web analytics
- How to use the data to gain business advantage
- How to define actionable key performance indicators
- How segmentation can identify high value customer behaviour
- How to drive conversion through targeted activity
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The courses are delivered free of charge as on-demand webinars or half-day seminars.
Free from sales banter, three purely educational sessions will be followed by an overview of Coremetrics, one of the leading providers of online marketing and business optimisation solutions.
COURSE DESCRIPTIONS
Establishing Web Analytics Foundations
To effectively measure the success of your site, it’s important to first understand the range of what web analytics can offer, and then to identify relevant Key Performance Indicators (KPIs) for your business. This course discusses the basics of web analytics and provides strategies to help ensure the value and responsibilities of analytics are efficiently distributed across your organisation. ...more...
Attend this session and discover:
- How to utilise web analytics to monitor benchmarks and enhance decision-making throughout your organisation
- How to identify actionable KPIs for your business and interpret commonly used metrics
- How to develop relevant dashboards and drive action among stakeholders
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Making the Most of Segmentation
Having a complete picture of your prospects and customers empowers you to build the right proposition for each segment. Learn how onsite visitor records can be leveraged to drive engagement, further understand interactions, and answer key business questions. ...more...
Attend this session and discover:
- How to identify high value customer behaviour
- How to utilise multi-dimensional tracking to enhance decision-making
- How to drive cross-sell conversion and develop targeted email correspondence
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Infusing Your Marketing Mix with Behavioural Targeting
Behavioural targeting can help you make the right offer, at the right time, in the right way. But if you are still driving your marketing campaigns manually or relying on inflexible automated software, your customer data will be too limited to target people effectively. See how effective web analytics solutions can help you learn what your customers really want, before they do. ...more...
Attend this session and discover:
- How to use your customer behavioural data to anticipate key steps in the customer lifecycle
- How to automate your offers using your data to make the right offer at the right time and improve conversion rates
- How to syndicate the right offers through your marketing channels to increase acquisition
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Discovering Coremetrics
When measuring and optimising online marketing initiatives, you need a solution that provides data you can act on, quickly and cost-effectively. This session will discuss key differentiators of Coremetrics Online Analytics which enhance your ability to propel customer acquisition and retention, campaign measurement and reporting. ...more...
Attend this session and discover:
- How to monitor, manage and optimise acquisition marketing
- How to attribute conversion across multiple channels and visitor sessions
- How to monitor campaigns in real-time and receive tailored statistics
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| WEB ANALYTICS ACADEMY SEMINAR |
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Seminar Dates:
No Seminar Dates are Currently Scheduled. |
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RECORDED WEBINARS |
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